Jitendra Bohra's business journey is marked by a strong commitment to ethical conduct. From his early days, he prioritized helping and training others, even when it posed challenges to his business interests. His philosophy of thinking beyond oneself has shaped a business model focused on trust, integrity, and accountability.

Bohra's entrepreneurial spirit is rooted in the principle of continuous improvement. He began with a Diploma in Electrical Engineering and, over the years, sought opportunities for learning, including a certificate course from IIM Lucknow. This dedication to enhancing skills and processes has been pivotal in maintaining a leading position in the genset industry.

Bohra's impact extends beyond business, emphasizing inclusivity and community development. He and his wife, Abha, were pioneers in entrepreneurship within their community, actively training and guiding the youth of Jodhpur to pursue entrepreneurship. Bohra's leadership in professional societies and Lion's Club reflects a commitment to inclusivity and community welfare.

'Abha Gensets' under Bohra's leadership has become synonymous with sustainability. The company's policies were altered based on Bohra's insights, leading to innovations like a 5-year warranty on gensets. His sustainable approach encompasses environmental responsibility, economic decisions, and social initiatives, contributing to the long-term well-being and resilience of the business and the community.